Redoxon

+ Concept
+ Design Direction
+ Design
+ Workshops

Agency: Interbrand

Having pioneered the world’s first Vitamin C supplement in 1934, Redoxon aspired to become a unique global brand synonymous with immunity. It needed to move beyond its image as a reactive cold and flu remedy, to be seen as a proactive immunity range.

The creative solution centers on the idea that strong immunity is the foundation of good health. Redoxon provides essential building blocks of micronutrients that strengthen resilience and support rock-solid immunity.

Tessellating geometric shapes represent the scientific formulations, interlocking for strength and growing in complexity to reflect increasing tiers of efficacy. Gripped by a refreshed brandmark, Redoxon is positioned as the cornerstone of immune health. The brand world celebrates what solid immunity offers: a vitality that shines and confidence in your health; allowing for deeper connection with life and others.

Sophie Good