+ Concept
+ Design Direction
+ Design
+ Illustration

Client: Geeks

There are over 200,000 words in the English vocabulary – which do you know, and which do you really need to know? WordUp is an AI-powered app that helps you learn the words that count.

Based on the app's UX feature of building up your vocab block by block, the identity uses the same squares to give a sense of 'uncensoring'. Much like trying to decipher a pixelated image – reading, listening or speaking without the right vocab limits your experience of the world around you. Each word you learn helps to reveal more and unlock opportunities.  

London ︎︎︎ Melbourne
Design ︎︎︎ Direction