Rubies in the Rubble

+ Design
+ Illustration
+ Copywriting

Client: Rubies in the Rubble

It's crunch time for climate change, and with food waste being a major contributer, Rubies in the Rubble is on a mission to change that – one dunk at a time. Rubies makes delicious condiments, packed full of perfectly edible ingredients that otherwise would have been thrown away.

As well as their ongoing packaging and marketing needs, Rubies needed ways to communicate their incredible ongoing impact and encourage their community to engage in the issue of food waste, all in great taste.

Original rebrand: Pearlfisher  
Brand rollout: Freckle
‘Goodism’ messaging: Hell Yeah

London ︎︎︎ Melbourne
Design ︎︎︎ Direction