La Madre Bakery

+ Concept
+ Design
+ Illustration

Agency: Swear Words

La Madre Bakery is an artisan sourdough producer with an environmentally friendly and hands-on approach. The new owners wanted to rebrand with a full-flavoured identity which would help the bread leap off the shelves.

Harping back to a time when bread was made by hand, with love and quality ingredients, the design draws inspiration from vintage flour tins of the 50 & 60's. The result is recognisable, comforting and a little bit quirky.

Over the first 2 years since our rebrand, La Madre has seen a 92% increase in retail and product sales. The new look for La Madre is a recognisable logo that reflects our evolving personality and showcases our brand values.

Anna Spurling – Owner
London ︎︎︎ Melbourne
Design ︎︎︎ Direction