+ Concept
+ Design

Agency: LightBrigade

Kuoni's creative campaign for Autumn seeks to evoke a sense of the possibilities of travel, to engage new and existing customers, and inspire people to plan their next holiday.

The ‘Travel Inspiration' headline is held within a compass roundel, suggesting that the inspiration can take you in any direction, with overlapping circles adding to the theme of thoughts and dreams. The decorative, radiating shapes are inspired by mandalas, a spiritual symbol used in Hinduism and Buddhism. Representing sources of inspiration, the patterns used have been sourced from cultures around the world.

The campaign was rolled out in stores across the UK, on window decals, posters, brochure holders, POS stands, cubes and take away cards.

London ︎︎︎ Melbourne
Design ︎︎︎ Direction