Intimawear by Bodyform
+ Design Direction
+ Design
+ Copywriting
Agency: Interbrand with AMV BBDO
NB. Photography has been borrowed for mockup purposes only
+ Design Direction
+ Design
+ Copywriting
Agency: Interbrand with AMV BBDO
NB. Photography has been borrowed for mockup purposes only
Bodyform, now synonymous with tackling period taboos, had the same fearless attitude when launching into the wearables space. You can trust these pants to deal with whatever flows come their way. Interbrand elevated the packaging with boudoir cues to create distinction from the disposable products. AMV BBDO created a campaign that revels in the normal fluctuation of our biology – #LetYourBodyFlow.
The agencies collaborated to ensure a powerful sub-brand launch. The system builds on the brand's distinctive assets in a more free-form way – real people exuding confidence are layered with beautifully messy fluids and liquefied typography. The brand celebrates the diversity of flows and the freedom of just being able to let your body do it's thing.
The agencies collaborated to ensure a powerful sub-brand launch. The system builds on the brand's distinctive assets in a more free-form way – real people exuding confidence are layered with beautifully messy fluids and liquefied typography. The brand celebrates the diversity of flows and the freedom of just being able to let your body do it's thing.
