Iberogast: Balanced Gut, Balanced Mind
+ Concept
+ Design Direction
+ Design
+ Art Direction
Agency: Interbrand
+ Concept
+ Design Direction
+ Design
+ Art Direction
Agency: Interbrand
Iberogast harnesses the power of herbs to relieve various digestive symptoms. As more and more research is done on the gut-brain connection, Iberogast was looking to take a leading educational role in this space.
The creative idea heroes a life without limits where brain and gut interact in harmony. A symbolic emblem was designed to represent the balance and unity between these two vital systems. An emotive response is delivered through the unique photography style – showing the interconnectedness of our digestive health and the mind, and the feeling of being your full self when the two are in harmony. Iconography and a set of informative illustrations bring simplicity to the complex scientific themes. The topics were explained in two educational films, bringing live action and animation together, brought to attention by Iberogast.
The creative idea heroes a life without limits where brain and gut interact in harmony. A symbolic emblem was designed to represent the balance and unity between these two vital systems. An emotive response is delivered through the unique photography style – showing the interconnectedness of our digestive health and the mind, and the feeling of being your full self when the two are in harmony. Iconography and a set of informative illustrations bring simplicity to the complex scientific themes. The topics were explained in two educational films, bringing live action and animation together, brought to attention by Iberogast.
