60 Years of Iberogast
+ Concept
+ Design Direction
+ Design
Agency: Interbrand
Augmented Reality: Zappar
+ Concept
+ Design Direction
+ Design
Agency: Interbrand
Augmented Reality: Zappar
Iberogast, a staple of the German medicine cabinet, harnesses the power of herbs to relieve various digestive symptoms. For 60 years, the product has been the unsung hero of so many important moments for people all over the world. Settling the butterflies before a big day; soothing the stomach after a big family dinner. This campaign shines the spotlight on all the many fond memories that Iberogast has helped create in the past, and celebrates the brand’s continued impact today.
Delivered in both English and German, the campaign came to life through an emotive film, an interactive augmented reality experience around the pack, and a heartfelt internal installation that invited employees to share their own stories of when Iberogast saved the moment.
Delivered in both English and German, the campaign came to life through an emotive film, an interactive augmented reality experience around the pack, and a heartfelt internal installation that invited employees to share their own stories of when Iberogast saved the moment.
