https://sophiegood.com Sophie Good | Design & Direction Thu, 08 May 2025 19:32:19 +0000 https://sophiegood.com en https://sophiegood.com/DiGence-1 Wed, 19 Apr 2023 17:48:52 +0000 Sophie Good | Design & Direction https://sophiegood.com/DiGence-1 DiGence + Concept+ Design Direction + Design Client: Geeks &nbsp; Digital transformation can be an epic journey, full of questions and confusion. DiGence combines technology with human perspectives to empower leaders with the confidence and clarity they need to embark on this evolution. The creative idea is about swiping aside the opaque, revealing the clarity and intelligence which will power such transformation. It employs the familiar digital actions of swiping, scrolling, pinching, etc, combined with the sense of wiping away a foggy window. Bold, bright and optimistic, a clearer picture is revealed. Animation by Leon Nikoo <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ee09790303275f307b01b243ab756e5307760d3aed395e4bcf5cc2ae1408aba4/Folio_Client_DiGence_V1_Summary_Summary_2400.jpg" data-mid="175946867" border="0" src="https://freight.cargo.site/w/1000/i/ee09790303275f307b01b243ab756e5307760d3aed395e4bcf5cc2ae1408aba4/Folio_Client_DiGence_V1_Summary_Summary_2400.jpg" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/dee3c91d713d4bd85550f089c168f5cbdb1cdc49ced1b0f973fd2a1c1fe84ba3/It_all_becomes_clear_V2_AdobeExpress.gif" data-mid="175946888" border="0" src="https://freight.cargo.site/w/640/i/dee3c91d713d4bd85550f089c168f5cbdb1cdc49ced1b0f973fd2a1c1fe84ba3/It_all_becomes_clear_V2_AdobeExpress.gif" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8e232c4817087a0d62027b6d726599ca4bbf511957b1000658032aecde80ef94/Folio_Client_DiGence_V1_Show_2_2400.jpg" data-mid="175946872" border="0" src="https://freight.cargo.site/w/1000/i/8e232c4817087a0d62027b6d726599ca4bbf511957b1000658032aecde80ef94/Folio_Client_DiGence_V1_Show_2_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8d7cc0c90363e83adc34065725a210b789b2addc9a5a6e63b9e92f1c8812dfcf/Folio_Client_DiGence_V1_Show_3_2400.jpg" data-mid="175946873" border="0" src="https://freight.cargo.site/w/1000/i/8d7cc0c90363e83adc34065725a210b789b2addc9a5a6e63b9e92f1c8812dfcf/Folio_Client_DiGence_V1_Show_3_2400.jpg" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/25f1d53bab0f6043a24b21876f8a5eebd793203541f1eee80a35d5d55c97b3dd/Confidence_to_act_2_AdobeExpress.gif" data-mid="175971522" border="0" src="https://freight.cargo.site/w/640/i/25f1d53bab0f6043a24b21876f8a5eebd793203541f1eee80a35d5d55c97b3dd/Confidence_to_act_2_AdobeExpress.gif" /> <img width="2340" height="1316" width_o="2340" height_o="1316" data-src="https://freight.cargo.site/t/original/i/b0339f809a7bbfa3ad4b453d8f29fd7d7ce47f1301e4c77cffa5aa56cfdb89f2/Folio_Client_DiGence_V1_Summary_Summary4_2400_V3.png" data-mid="175946882" border="0" src="https://freight.cargo.site/w/1000/i/b0339f809a7bbfa3ad4b453d8f29fd7d7ce47f1301e4c77cffa5aa56cfdb89f2/Folio_Client_DiGence_V1_Summary_Summary4_2400_V3.png" /><img width="2400" height="656" width_o="2400" height_o="656" data-src="https://freight.cargo.site/t/original/i/66c9dc6a6506325eab25dd2b7be6f73b6f1539242f4e91ef7d9e109acd8a875a/DiGence_Icons_With_Text_2400.png" data-mid="176022673" border="0" src="https://freight.cargo.site/w/1000/i/66c9dc6a6506325eab25dd2b7be6f73b6f1539242f4e91ef7d9e109acd8a875a/DiGence_Icons_With_Text_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8b014de3f4de81163171766bd83d6e945c6d662fa3f99c7cd73a1b38f242369a/Folio_Client_DiGence_V1_Summary_Summary5_2400.png" data-mid="175946871" border="0" src="https://freight.cargo.site/w/1000/i/8b014de3f4de81163171766bd83d6e945c6d662fa3f99c7cd73a1b38f242369a/Folio_Client_DiGence_V1_Summary_Summary5_2400.png" /><img width="2400" height="656" width_o="2400" height_o="656" data-src="https://freight.cargo.site/t/original/i/05f169073704ff20cabbc65c3beb9da2f54ffa9fd60c981906140c02a4b302b3/DiGence_Swipe_Icons_Wht_2400.png" data-mid="176022893" border="0" src="https://freight.cargo.site/w/1000/i/05f169073704ff20cabbc65c3beb9da2f54ffa9fd60c981906140c02a4b302b3/DiGence_Swipe_Icons_Wht_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1e291c35d7735f2e4bf9dcba9301bcc1bbf5363f816eb6b14113b9f260e95a0d/Geeks_DiGence_ID_Devel_Swipe_5_Edited_22_2400.jpg" data-mid="175946883" border="0" src="https://freight.cargo.site/w/1000/i/1e291c35d7735f2e4bf9dcba9301bcc1bbf5363f816eb6b14113b9f260e95a0d/Geeks_DiGence_ID_Devel_Swipe_5_Edited_22_2400.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/069fb851e212073aad904638ede82946a6f411ebd5904b775c926e911ab4ea62/Geeks_DiGence_ID_Devel_Swipe_5_Edited_24_2400.jpg" data-mid="175946885" border="0" src="https://freight.cargo.site/w/1000/i/069fb851e212073aad904638ede82946a6f411ebd5904b775c926e911ab4ea62/Geeks_DiGence_ID_Devel_Swipe_5_Edited_24_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ed36a38f9d47ecbc0cbae1e65a3fa7f0befe17fcd4d09680c599da6fd174e27a/Folio_Client_DiGence_V1_Summary_Summary7_2400.png" data-mid="175946870" border="0" src="https://freight.cargo.site/w/1000/i/ed36a38f9d47ecbc0cbae1e65a3fa7f0befe17fcd4d09680c599da6fd174e27a/Folio_Client_DiGence_V1_Summary_Summary7_2400.png" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/20b937ea718dbcaf998d7d6af4e55ac67ef0b67373186f4372a9310deb336627/Making_the_possible_visible_AdobeExpress.gif" data-mid="175946886" border="0" src="https://freight.cargo.site/w/640/i/20b937ea718dbcaf998d7d6af4e55ac67ef0b67373186f4372a9310deb336627/Making_the_possible_visible_AdobeExpress.gif" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d96baeebf1b3dec8db1847bab360a56addfc94d9d75d9cc8150184f5334ccc77/DiGence_Workbook_16x9_2400.png" data-mid="176033511" border="0" src="https://freight.cargo.site/w/1000/i/d96baeebf1b3dec8db1847bab360a56addfc94d9d75d9cc8150184f5334ccc77/DiGence_Workbook_16x9_2400.png" /> <img width="2400" height="1349" width_o="2400" height_o="1349" data-src="https://freight.cargo.site/t/original/i/94a6ef4a9670597a9ea5d3d73bc6219347ed6d57f2090254abb3d9328d5e2479/DiGence_Presentation_Template_2A.png" data-mid="175946880" border="0" src="https://freight.cargo.site/w/1000/i/94a6ef4a9670597a9ea5d3d73bc6219347ed6d57f2090254abb3d9328d5e2479/DiGence_Presentation_Template_2A.png" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/d0e0dc7788ee19710d92986c1b3be82899ae1e61c5d97c0221c29d72cf40f1e1/Swipe_left_-on_complexity_AdobeExpress_Smaller.gif" data-mid="176020403" border="0" src="https://freight.cargo.site/w/640/i/d0e0dc7788ee19710d92986c1b3be82899ae1e61c5d97c0221c29d72cf40f1e1/Swipe_left_-on_complexity_AdobeExpress_Smaller.gif" /> https://sophiegood.com/Kellogg-s Sun, 28 Feb 2021 06:15:22 +0000 Sophie Good | Design & Direction https://sophiegood.com/Kellogg-s Kellogg’s + Concept+ Design Direction+ Art Direction + Design+ Copywriting + Activation Agency: Landor ︎ Gold - 2020 Transform Awards Europe for Best Visual Identity: FMCG ︎ Silver - 2020 Transform Awards Europe for Best Use of Packaging ︎ Winner - 2019 Drum Design Award for Packaging Design: Graphic ︎ Silver - 2019 FAB Award for Brand Redesign ︎ Silver - 2019 FAB Award for Packaging Design: Effectiveness Despite historically being a staple of the kitchen table, increased government and consumer attention around healthy eating meant that Kellogg's needed to improve the natural and health perception of its products and re-establish itself as a category leader. A new strategic approach to design would also help overwhelmed shoppers better navigate an increasingly cluttered category. By amplifying the masterbrand, Kellogg's went from a manufacturer in the corner to proudly owning its iconic status. It was also important to unlock the potential of the powerbrands (Coco Pops, Corn Flakes, etc), dialling up their key assets and simplifying consumer navigation. The result was a strong system which allowed for flexibility amongst the different product pillars, and modulation to suit market conditions. This is the first time in Kellogg's 100+ year history where the portfolio has been considered as a whole; a massive and exciting opportunity. Launched in 2019, the design has been met with overwhelming enthusiasm from internal stakeholders as well as consumers.&nbsp; The new packs were tested with consumers and revealed: + 70% increase in findability on shelf&nbsp; + 50% increase in purchase intent&nbsp; <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f87c9fd4a25a4b3e5a0b25c0720cb02610ac176f93027fbfb4e8f691404c96a3/Folio_Client_Kelloggs_V2_Summary_2_2400.png" data-mid="105685975" border="0" src="https://freight.cargo.site/w/1000/i/f87c9fd4a25a4b3e5a0b25c0720cb02610ac176f93027fbfb4e8f691404c96a3/Folio_Client_Kelloggs_V2_Summary_2_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d8397cb0b8992036ea6df4cc9912241d8e3f149f67e5c3f2ab11780ab03f608a/Folio_Client_Kelloggs_BeforeAfter_2400.gif" data-mid="105686136" border="0" src="https://freight.cargo.site/w/1000/i/d8397cb0b8992036ea6df4cc9912241d8e3f149f67e5c3f2ab11780ab03f608a/Folio_Client_Kelloggs_BeforeAfter_2400.gif" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3cea2f0c1d15775472475649044caefba22c15d2e3e2e018c602856e56f6be44/Folio_Client_Kelloggs_V2_Summary_3_2400.png" data-mid="105686320" border="0" src="https://freight.cargo.site/w/1000/i/3cea2f0c1d15775472475649044caefba22c15d2e3e2e018c602856e56f6be44/Folio_Client_Kelloggs_V2_Summary_3_2400.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/269212caa730917267b0236a5df0fee99ce8710e239152ce82939bd0edb9dae4/Folio_Client_Kelloggs_V6_Summary_5_2400.png" data-mid="105687567" border="0" src="https://freight.cargo.site/w/1000/i/269212caa730917267b0236a5df0fee99ce8710e239152ce82939bd0edb9dae4/Folio_Client_Kelloggs_V6_Summary_5_2400.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/75232feb46040019b16ca6a0a2723b9fa029b5687228199502cf7f8c86b04116/Folio_Client_Kelloggs_V2_Summary_5_2400.png" data-mid="105686488" border="0" src="https://freight.cargo.site/w/1000/i/75232feb46040019b16ca6a0a2723b9fa029b5687228199502cf7f8c86b04116/Folio_Client_Kelloggs_V2_Summary_5_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6828a5d65128e1b3ff8f509b7ae0ec72e7a8d991ac0d13791131d370ea0928e1/Folio_Client_Kelloggs_V2_Summary_4_2400.png" data-mid="105686560" border="0" src="https://freight.cargo.site/w/1000/i/6828a5d65128e1b3ff8f509b7ae0ec72e7a8d991ac0d13791131d370ea0928e1/Folio_Client_Kelloggs_V2_Summary_4_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0b39ef7aa111bd2956b2fdf6b66d0a94c258873a22b8ae47e214c3d271b066d8/Folio_Client_Kelloggs_V2_Full_19_2400.png" data-mid="105686550" border="0" src="https://freight.cargo.site/w/1000/i/0b39ef7aa111bd2956b2fdf6b66d0a94c258873a22b8ae47e214c3d271b066d8/Folio_Client_Kelloggs_V2_Full_19_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c71361307988b737c33c8b9df5a67c3ab8f0aa32bb22eaf3f4bdfd3f242514f5/Folio_Client_Kelloggs_V2_Full_18_2400.png" data-mid="105686536" border="0" src="https://freight.cargo.site/w/1000/i/c71361307988b737c33c8b9df5a67c3ab8f0aa32bb22eaf3f4bdfd3f242514f5/Folio_Client_Kelloggs_V2_Full_18_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/12bc49ebfc8c360de79ac41a14f5a3e0eef7ac2cb4d1ffc86feed09fc9b3439a/Folio_Client_Kelloggs_V2_Full_20_2400.png" data-mid="105686708" border="0" src="https://freight.cargo.site/w/1000/i/12bc49ebfc8c360de79ac41a14f5a3e0eef7ac2cb4d1ffc86feed09fc9b3439a/Folio_Client_Kelloggs_V2_Full_20_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6f464d2341eed118715546f490b84b86db2cf770727dc5c5c2789516212ee2d5/Folio_Client_Kelloggs_V2_Summary_6_2400.png" data-mid="105686679" border="0" src="https://freight.cargo.site/w/1000/i/6f464d2341eed118715546f490b84b86db2cf770727dc5c5c2789516212ee2d5/Folio_Client_Kelloggs_V2_Summary_6_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/654ac8007e4e33dfcb76b532fdc1a1451f6c37ac582c111e9af41f68f75d37c2/Folio_Client_Kelloggs_V6_Summary_12_2400.png" data-mid="105687071" border="0" src="https://freight.cargo.site/w/1000/i/654ac8007e4e33dfcb76b532fdc1a1451f6c37ac582c111e9af41f68f75d37c2/Folio_Client_Kelloggs_V6_Summary_12_2400.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0a66677577c4620769a0508c8d8a47f87da5a8e86b4224ee0c481389bcea600c/Folio_Client_Kelloggs_V6_Online_64_2400.png" data-mid="105687494" border="0" src="https://freight.cargo.site/w/1000/i/0a66677577c4620769a0508c8d8a47f87da5a8e86b4224ee0c481389bcea600c/Folio_Client_Kelloggs_V6_Online_64_2400.png" /><img width="1750" height="984" width_o="1750" height_o="984" data-src="https://freight.cargo.site/t/original/i/484bafed2adf9a62f074d97f8ac3d670401d7ed7a6126330a66beeb450cf0dab/180313_KELLOGGS_V004_LR_1750.gif" data-mid="100382154" border="0" src="https://freight.cargo.site/w/1000/i/484bafed2adf9a62f074d97f8ac3d670401d7ed7a6126330a66beeb450cf0dab/180313_KELLOGGS_V004_LR_1750.gif" /> Kellogg’s is one of the world’s most recognisable brands and our cereal boxes are a staple of most people’s breakfast tables. By marrying the best in design with the best cereals, we’re confident our new packs will be a real showstopper on supermarket shelves. Paul Humphries Vice President of Marketing, Kellogg’s Europe https://sophiegood.com/GE-Vernova-The-COP-Collection Thu, 08 May 2025 10:03:32 +0000 Sophie Good | Design & Direction https://sophiegood.com/GE-Vernova-The-COP-Collection GE Vernova: The COP Collection + Concept+ Design+ Web Design + StoryboardsAgency: SB+CO For COP29, GE Vernova sought to highlight their commitment to climate action and the partnerships driving the energy transition. The COP Collection was curated to illustrate the pathways to net zero. Responsive lines weave through tactile textures – from the gushing water of hydro dams to the wind that powers turbines. We built a dynamic parallax website to showcase the diverse stories and inspire collaboration across sectors. Users could explore content ranging from ‘BeReal'-style videos of GE Vernova’s projects to interviews and impactful stats. A teaser film sparked engagement, and stories ran across social channels. The COP Collection also featured at GE Vernova’s COP29 event stand, bringing their vision of a more sustainable future to life. <img width="2400" height="1583" width_o="2400" height_o="1583" data-src="https://freight.cargo.site/t/original/i/b41217a21e155bf6739cc94078a1ef12006b4ce0b6bf7f827ffdcabcd6b011c5/GEV_COP29_GreenZone_Title_Fol_Crop_2400.jpg" data-mid="232947223" border="0" src="https://freight.cargo.site/w/1000/i/b41217a21e155bf6739cc94078a1ef12006b4ce0b6bf7f827ffdcabcd6b011c5/GEV_COP29_GreenZone_Title_Fol_Crop_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d1a2dc403ff2013e96625d6718930949abc3da13179cf826f1346ffeb8d35247/Folio_Client_GEVernova_COP_V1_Show_4_2400.jpg" data-mid="232948777" border="0" src="https://freight.cargo.site/w/1000/i/d1a2dc403ff2013e96625d6718930949abc3da13179cf826f1346ffeb8d35247/Folio_Client_GEVernova_COP_V1_Show_4_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2e74fe47a8f5a440ec27872c499148850f51a5b264e7160db9b63d11fd1fb739/Folio_Client_GEVernova_COP_V1_Show_3_2400.jpg" data-mid="232948775" border="0" src="https://freight.cargo.site/w/1000/i/2e74fe47a8f5a440ec27872c499148850f51a5b264e7160db9b63d11fd1fb739/Folio_Client_GEVernova_COP_V1_Show_3_2400.jpg" /> <img width="1200" height="1201" width_o="1200" height_o="1201" data-src="https://freight.cargo.site/t/original/i/f3a67b94c6b34a79cf7cad1e11749c40007afce3ec58c66cd427308dbc687e9b/GEV_iPhone_Concrete_Standing_1_Crop_1200.jpg" data-mid="232949461" border="0" src="https://freight.cargo.site/w/1000/i/f3a67b94c6b34a79cf7cad1e11749c40007afce3ec58c66cd427308dbc687e9b/GEV_iPhone_Concrete_Standing_1_Crop_1200.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b121ea9e025cf04576286329f217dd4c54102fbea127569d0d67635e74511a8c/GEV_iPhone_HorizX2_1_2400.jpg" data-mid="232952244" border="0" src="https://freight.cargo.site/w/1000/i/b121ea9e025cf04576286329f217dd4c54102fbea127569d0d67635e74511a8c/GEV_iPhone_HorizX2_1_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/631595d60452efe6ccccb47d65e4b3e219aa1a0c5b4353c55b6126451e3c0b1a/Folio_Client_GEVernova_COP_V1_Show_5_2400.jpg" data-mid="232949362" border="0" src="https://freight.cargo.site/w/1000/i/631595d60452efe6ccccb47d65e4b3e219aa1a0c5b4353c55b6126451e3c0b1a/Folio_Client_GEVernova_COP_V1_Show_5_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1940fe7cb517079d9b97a88320693adc0eae8dc3f54901a8452138f1e51cc5e6/Folio_Client_GEVernova_COP_V1_Online-19_2400.jpg" data-mid="232949425" border="0" src="https://freight.cargo.site/w/1000/i/1940fe7cb517079d9b97a88320693adc0eae8dc3f54901a8452138f1e51cc5e6/Folio_Client_GEVernova_COP_V1_Online-19_2400.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8a129c836542fc68f2a0bae78ed05ed8317fabd58d24c3ae9b49728a54999165/GEV_Screen_1_crop_1200.jpg" data-mid="232949443" border="0" src="https://freight.cargo.site/w/1000/i/8a129c836542fc68f2a0bae78ed05ed8317fabd58d24c3ae9b49728a54999165/GEV_Screen_1_crop_1200.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/82500708864a46ad888f07385535eb600e02dd30a70c029bf09eaa96ff4095eb/Greenzone_Wall_1C_crop_1200.jpg" data-mid="232952517" border="0" src="https://freight.cargo.site/w/1000/i/82500708864a46ad888f07385535eb600e02dd30a70c029bf09eaa96ff4095eb/Greenzone_Wall_1C_crop_1200.jpg" /> https://sophiegood.com/Portakabin Sun, 28 Feb 2021 06:15:23 +0000 Sophie Good | Design & Direction https://sophiegood.com/Portakabin Portakabin + Concept+ Design + Copywriting + Activation Agency: Landor︎ Silver - 2018 Graphis Awards for Typeface Design Best known for their temporary site cabins and portaloos, Portakabin Group wanted to redefine the public image of modular building. With some astonishing statistics to back them up, the identity heroes these figures through a bespoke font, balancing industrial strength with precise, scientific detail. Combining the facts with a people-led photography style, the true value of modular building is revealed – beyond speed and cost effectiveness is the lasting effect on the people and communities the buildings serve. <img width="2394" height="1594" width_o="2394" height_o="1594" data-src="https://freight.cargo.site/t/original/i/3efc581d20ca077f68ff0dd046298eeda81552640777492fc82ba97f8707452b/PK_Banner_1_2400.jpg" data-mid="101324403" border="0" src="https://freight.cargo.site/w/1000/i/3efc581d20ca077f68ff0dd046298eeda81552640777492fc82ba97f8707452b/PK_Banner_1_2400.jpg" /><img width="2400" height="1348" width_o="2400" height_o="1348" data-src="https://freight.cargo.site/t/original/i/4c10e81acbaf38317ec712505f47938eb8607d2d46196e6c42423f897de88444/Opening_layout_V1-5_2400.png" data-mid="101322838" border="0" src="https://freight.cargo.site/w/1000/i/4c10e81acbaf38317ec712505f47938eb8607d2d46196e6c42423f897de88444/Opening_layout_V1-5_2400.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f36df10ee6c15a4555456c6289a40e2f100fafb63a86faae7d40874867e25306/Folio_Client_Portakabin_V2_Summary_2_2400.png" data-mid="100382166" border="0" src="https://freight.cargo.site/w/1000/i/f36df10ee6c15a4555456c6289a40e2f100fafb63a86faae7d40874867e25306/Folio_Client_Portakabin_V2_Summary_2_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ea8583124d1b414ec20d63086d37726e704c9a548c9a4d0c335a43779212dbcb/Folio_Client_Portakabin_V2_Full_14_2400.png" data-mid="100453847" border="0" src="https://freight.cargo.site/w/1000/i/ea8583124d1b414ec20d63086d37726e704c9a548c9a4d0c335a43779212dbcb/Folio_Client_Portakabin_V2_Full_14_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1324da08501c39cdb99ccbdabf770e914c8a554f2e519ba13d24e1a9b374aa6a/Folio_Client_Portakabin_V2_Full_12_2400.png" data-mid="100454157" border="0" src="https://freight.cargo.site/w/1000/i/1324da08501c39cdb99ccbdabf770e914c8a554f2e519ba13d24e1a9b374aa6a/Folio_Client_Portakabin_V2_Full_12_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8d7a8adff74c20da5ac26bc7639b231bb65f52d35ba56a43c6dbacf25be7a0c1/Folio_Client_Portakabin_V2_Full_15_2400.png" data-mid="100453848" border="0" src="https://freight.cargo.site/w/1000/i/8d7a8adff74c20da5ac26bc7639b231bb65f52d35ba56a43c6dbacf25be7a0c1/Folio_Client_Portakabin_V2_Full_15_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/957a516de109ca7cfebbed4d44e6090bfc9701e887508fc1344b588b806a4cb2/Folio_Client_Portakabin_V2_Full_10_2400.png" data-mid="100453807" border="0" src="https://freight.cargo.site/w/1000/i/957a516de109ca7cfebbed4d44e6090bfc9701e887508fc1344b588b806a4cb2/Folio_Client_Portakabin_V2_Full_10_2400.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/21705d2165458ef79cfc3ee5990ca350c925ddf1bf4005dfab18260f9de32cc0/Folio_Client_Portakabin_V2_Full_13_2400.png" data-mid="100454862" border="0" src="https://freight.cargo.site/w/1000/i/21705d2165458ef79cfc3ee5990ca350c925ddf1bf4005dfab18260f9de32cc0/Folio_Client_Portakabin_V2_Full_13_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f33edb7e2667f2448402cf1defe944b8994e62f2acdc9eb8402bae74d5752287/Folio_Client_Portakabin_V2_Full_17_2400.png" data-mid="100455020" border="0" src="https://freight.cargo.site/w/1000/i/f33edb7e2667f2448402cf1defe944b8994e62f2acdc9eb8402bae74d5752287/Folio_Client_Portakabin_V2_Full_17_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ce85518565ca259d581cee3fed0fb28c1e6ccd52c39de32d375a6516558016f1/Folio_Client_Portakabin_V2_Full_18_2400.png" data-mid="100455021" border="0" src="https://freight.cargo.site/w/1000/i/ce85518565ca259d581cee3fed0fb28c1e6ccd52c39de32d375a6516558016f1/Folio_Client_Portakabin_V2_Full_18_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e55383438f07458b04de27dfdde0f22e845497b12983cf5406b06880bd83842c/Folio_Client_Portakabin_V2_Online_6_2400.png" data-mid="100457374" border="0" src="https://freight.cargo.site/w/1000/i/e55383438f07458b04de27dfdde0f22e845497b12983cf5406b06880bd83842c/Folio_Client_Portakabin_V2_Online_6_2400.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8d4c2c5d6704f25881d46c786d4c8ee7aa146526f8fe2c36702078f702000ab4/Folio_Client_Portakabin_V2_Online_2_2400.png" data-mid="100458528" border="0" src="https://freight.cargo.site/w/1000/i/8d4c2c5d6704f25881d46c786d4c8ee7aa146526f8fe2c36702078f702000ab4/Folio_Client_Portakabin_V2_Online_2_2400.png" /><img width="2400" height="915" width_o="2400" height_o="915" data-src="https://freight.cargo.site/t/original/i/dfe8ef3b3fc7238ff473a47882f371752eb6a6d3ae558d3aedc48b141c279311/Folio_Client_Portakabin_V2_Online_7_2400.png" data-mid="100458510" border="0" src="https://freight.cargo.site/w/1000/i/dfe8ef3b3fc7238ff473a47882f371752eb6a6d3ae558d3aedc48b141c279311/Folio_Client_Portakabin_V2_Online_7_2400.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fe4037340f5d4bb1c54546db7e441c4e02d1e3e83f9a8bb90092cdc6076d43f3/Folio_Client_Portakabin_V2_Online_5_2400.png" data-mid="100457373" border="0" src="https://freight.cargo.site/w/1000/i/fe4037340f5d4bb1c54546db7e441c4e02d1e3e83f9a8bb90092cdc6076d43f3/Folio_Client_Portakabin_V2_Online_5_2400.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/88138446482620c9d3edecb80acc6758768a2be0f0a6eb2980b1cee202073440/Folio_Client_Portakabin_V2_Online_8_2400.png" data-mid="100459070" border="0" src="https://freight.cargo.site/w/1000/i/88138446482620c9d3edecb80acc6758768a2be0f0a6eb2980b1cee202073440/Folio_Client_Portakabin_V2_Online_8_2400.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6bf34bebf72879459331271814884f9556e02391ee7fdd3f0c8489f61ce3dde5/Folio_Client_Portakabin_V2_Full_26_2400.png" data-mid="100458561" border="0" src="https://freight.cargo.site/w/1000/i/6bf34bebf72879459331271814884f9556e02391ee7fdd3f0c8489f61ce3dde5/Folio_Client_Portakabin_V2_Full_26_2400.png" /><img width="2400" height="1410" width_o="2400" height_o="1410" data-src="https://freight.cargo.site/t/original/i/4b21230251bd1b4fe7e8acb7e94345e02a91d115b2aba6f62fdd70f56648a3e6/PK_canvas-walls_2_2400.png" data-mid="101322844" border="0" src="https://freight.cargo.site/w/1000/i/4b21230251bd1b4fe7e8acb7e94345e02a91d115b2aba6f62fdd70f56648a3e6/PK_canvas-walls_2_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7172fc92a96ffab090084cfc3464baac9707f035dc0aa5670668aaf8f71419fc/Folio_Client_Portakabin_V2_Full_32_2400.png" data-mid="100382163" border="0" src="https://freight.cargo.site/w/1000/i/7172fc92a96ffab090084cfc3464baac9707f035dc0aa5670668aaf8f71419fc/Folio_Client_Portakabin_V2_Full_32_2400.png" /> https://sophiegood.com/Redoxon Fri, 26 Aug 2022 11:20:23 +0000 Sophie Good | Design & Direction https://sophiegood.com/Redoxon Redoxon + Concept+ Design Direction + Design + Workshops Agency: Interbrand &nbsp; Having pioneered the world’s first Vitamin C supplement in 1934, Redoxon aspired to become a unique global brand synonymous with immunity. It needed to move beyond its image as a reactive cold and flu remedy, to be seen as a proactive immunity range. The creative solution centers on the idea that strong immunity is the foundation of good health. Redoxon provides essential building blocks of micronutrients that strengthen resilience and support rock-solid immunity. Tessellating geometric shapes represent the scientific formulations, interlocking for strength and growing in complexity to reflect increasing tiers of efficacy. Gripped by a refreshed brandmark, Redoxon is positioned as the cornerstone of immune health. The brand world celebrates what solid immunity offers: a vitality that shines and confidence in your health; allowing for deeper connection with life and others. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0f4bc90e3a8c6259d50aacecea9769efc82d0ab4570e5bfd394146d695a888d2/Folio_Client_Redoxon_V1_Full_6_2400.png" data-mid="232889296" border="0" src="https://freight.cargo.site/w/1000/i/0f4bc90e3a8c6259d50aacecea9769efc82d0ab4570e5bfd394146d695a888d2/Folio_Client_Redoxon_V1_Full_6_2400.png" /><img width="2400" height="1351" width_o="2400" height_o="1351" data-src="https://freight.cargo.site/t/original/i/87e4615f22ab0e05931221dcf0eeb654aee4dd7241ad3b34213a3a8867d34e32/Folio_Client_Redoxon_V1_Summary_VBL_2400.jpg" data-mid="232899941" border="0" src="https://freight.cargo.site/w/1000/i/87e4615f22ab0e05931221dcf0eeb654aee4dd7241ad3b34213a3a8867d34e32/Folio_Client_Redoxon_V1_Summary_VBL_2400.jpg" /><img width="4408" height="2196" width_o="4408" height_o="2196" data-src="https://freight.cargo.site/t/original/i/4e40d52ae8533754fe33375d50c3426b79e3d1efea687a58a53aefb289fde358/Folio_Client_Redoxon_V1_Summary_4_Crop_2400.jpg" data-mid="232893077" border="0" src="https://freight.cargo.site/w/1000/i/4e40d52ae8533754fe33375d50c3426b79e3d1efea687a58a53aefb289fde358/Folio_Client_Redoxon_V1_Summary_4_Crop_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f0549cd4f8ea7cf24fbda449401ac8c5df3ae445ec4894298fcb1b500a30b99c/Packs_Core_Stacked_1B-Orange_BuildFirmFoundations_2400.jpg" data-mid="232900785" border="0" src="https://freight.cargo.site/w/1000/i/f0549cd4f8ea7cf24fbda449401ac8c5df3ae445ec4894298fcb1b500a30b99c/Packs_Core_Stacked_1B-Orange_BuildFirmFoundations_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d1481a873c9fbe296ad82297ed81540ea93f2c0534790c948c34e49638bbf96a/Folio_Client_Redoxon_V1_Full_14_2400.jpg" data-mid="232896081" border="0" src="https://freight.cargo.site/w/1000/i/d1481a873c9fbe296ad82297ed81540ea93f2c0534790c948c34e49638bbf96a/Folio_Client_Redoxon_V1_Full_14_2400.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c3206d7dedc836701366010c976122d8931b2678037966a6635d373bc41f95ee/Red_Adshell_Station_1A_2400.jpg" data-mid="232904626" border="0" src="https://freight.cargo.site/w/1000/i/c3206d7dedc836701366010c976122d8931b2678037966a6635d373bc41f95ee/Red_Adshell_Station_1A_2400.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f52940d72c3fb4cc0ceb2012067e4c48b62a144c55218286903b7f08d1f95d7e/Red_Adshell_Station_1B_2400.jpg" data-mid="232904630" border="0" src="https://freight.cargo.site/w/1000/i/f52940d72c3fb4cc0ceb2012067e4c48b62a144c55218286903b7f08d1f95d7e/Red_Adshell_Station_1B_2400.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9a5d09a5bca931caeeabbf7a9a06d0a1aec62fa3d9d2af96cf544419192e5bd2/Red_Adshell_Station_1C_2400.jpg" data-mid="232904633" border="0" src="https://freight.cargo.site/w/1000/i/9a5d09a5bca931caeeabbf7a9a06d0a1aec62fa3d9d2af96cf544419192e5bd2/Red_Adshell_Station_1C_2400.jpg" /> <img width="4408" height="2479" width_o="4408" height_o="2479" data-src="https://freight.cargo.site/t/original/i/fa0e79aba944f2079903db93f15199b2e6a2501d6de5ce86cad32d9862628670/Folio_Client_Redoxon_V1_Full_15_2400.jpg" data-mid="232896110" border="0" src="https://freight.cargo.site/w/1000/i/fa0e79aba944f2079903db93f15199b2e6a2501d6de5ce86cad32d9862628670/Folio_Client_Redoxon_V1_Full_15_2400.jpg" /> <img width="1200" height="1195" width_o="1200" height_o="1195" data-src="https://freight.cargo.site/t/original/i/767d91ae3ad8abba86da31cf7b19bfae63819be3aaa8406885023ac55c6d8800/Animation_E-commerce_TripleAction_1B_1200.jpg" data-mid="232946481" border="0" src="https://freight.cargo.site/w/1000/i/767d91ae3ad8abba86da31cf7b19bfae63819be3aaa8406885023ac55c6d8800/Animation_E-commerce_TripleAction_1B_1200.jpg" /> <img width="1200" height="1195" width_o="1200" height_o="1195" data-src="https://freight.cargo.site/t/original/i/1651ec07a9b997ccc6874612c604d96e35aaf8c661074fbe29b3288a89bbddc7/Animation_E-commerce_TripleAction_1D_1200.jpg" data-mid="232946483" border="0" src="https://freight.cargo.site/w/1000/i/1651ec07a9b997ccc6874612c604d96e35aaf8c661074fbe29b3288a89bbddc7/Animation_E-commerce_TripleAction_1D_1200.jpg" /> <img width="1200" height="1195" width_o="1200" height_o="1195" data-src="https://freight.cargo.site/t/original/i/6473e9919eee3dba86686e9a4476cbb99223e202fd2eaaeca738927f90a1dd32/Animation_E-commerce_TripleAction_1C_1200.jpg" data-mid="232946482" border="0" src="https://freight.cargo.site/w/1000/i/6473e9919eee3dba86686e9a4476cbb99223e202fd2eaaeca738927f90a1dd32/Animation_E-commerce_TripleAction_1C_1200.jpg" /> <img width="1200" height="1195" width_o="1200" height_o="1195" data-src="https://freight.cargo.site/t/original/i/ac2f5113fbf434b90d03619a8e0f35882bc00add6f415e57da554c55381d91a1/Animation_E-commerce_TripleAction_1E_1200.jpg" data-mid="232946484" border="0" src="https://freight.cargo.site/w/1000/i/ac2f5113fbf434b90d03619a8e0f35882bc00add6f415e57da554c55381d91a1/Animation_E-commerce_TripleAction_1E_1200.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b08e01a4c1c8fd88c29fdecc54e1bbc313873bd12bbaaa0008d3aefe4eebed67/Red_Ad_WinningImmunity_1_Sq_1200.jpg" data-mid="232946527" border="0" src="https://freight.cargo.site/w/1000/i/b08e01a4c1c8fd88c29fdecc54e1bbc313873bd12bbaaa0008d3aefe4eebed67/Red_Ad_WinningImmunity_1_Sq_1200.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bf68ae8f896317f228666081f1b56cb5ba8a7c7c919275e2762ec7416c2183cf/Folio_Client_Redoxon_V1_Full_11_2400.jpg" data-mid="232893822" border="0" src="https://freight.cargo.site/w/1000/i/bf68ae8f896317f228666081f1b56cb5ba8a7c7c919275e2762ec7416c2183cf/Folio_Client_Redoxon_V1_Full_11_2400.jpg" /> <img width="2400" height="1247" width_o="2400" height_o="1247" data-src="https://freight.cargo.site/t/original/i/6f3dda73f0f2e241106b0c62fe49bf227ea88694397401a894f57228e58743fc/Folio_Client_Redoxon_V1_Full_20_crop_2400.jpg" data-mid="232900648" border="0" src="https://freight.cargo.site/w/1000/i/6f3dda73f0f2e241106b0c62fe49bf227ea88694397401a894f57228e58743fc/Folio_Client_Redoxon_V1_Full_20_crop_2400.jpg" /> <img width="2400" height="1247" width_o="2400" height_o="1247" data-src="https://freight.cargo.site/t/original/i/9e2f7de5c0b65af502daf699eadfaf446ab7a8109936cd67d561765e30d4ab3c/Folio_Client_Redoxon_V1_Full_21_crop_2400.jpg" data-mid="232900649" border="0" src="https://freight.cargo.site/w/1000/i/9e2f7de5c0b65af502daf699eadfaf446ab7a8109936cd67d561765e30d4ab3c/Folio_Client_Redoxon_V1_Full_21_crop_2400.jpg" /> <img width="2400" height="1465" width_o="2400" height_o="1465" data-src="https://freight.cargo.site/t/original/i/3108c78da8075ff6ec72645dd25478c8f96fa294dd8c7ce76be7b20ffdb9075b/Folio_Client_Redoxon_V1_Full_19_crop_2400.jpg" data-mid="232900361" border="0" src="https://freight.cargo.site/w/1000/i/3108c78da8075ff6ec72645dd25478c8f96fa294dd8c7ce76be7b20ffdb9075b/Folio_Client_Redoxon_V1_Full_19_crop_2400.jpg" /> <img width="2400" height="1660" width_o="2400" height_o="1660" data-src="https://freight.cargo.site/t/original/i/c83b575324a70b629e17c6b0953a71331b6cb8dad83f7474c397d9ba881ef0ea/Holding_iPhone_2_2400.jpg" data-mid="232900660" border="0" src="https://freight.cargo.site/w/1000/i/c83b575324a70b629e17c6b0953a71331b6cb8dad83f7474c397d9ba881ef0ea/Holding_iPhone_2_2400.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/0685ead7de689c4ae1f2734b4d6135484b0a5d4dfdad64e0de10378b65e99066/Animation_Instagram_PSD_1_800.gif" data-mid="232946366" border="0" src="https://freight.cargo.site/w/800/i/0685ead7de689c4ae1f2734b4d6135484b0a5d4dfdad64e0de10378b65e99066/Animation_Instagram_PSD_1_800.gif" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7762f7bed8801e504bf60a2a7c6fa7a48af13c346cdf76d5e19e6a6250ca7fcd/Folio_Client_Redoxon_V1_Full_17_2400.jpg" data-mid="232905762" border="0" src="https://freight.cargo.site/w/1000/i/7762f7bed8801e504bf60a2a7c6fa7a48af13c346cdf76d5e19e6a6250ca7fcd/Folio_Client_Redoxon_V1_Full_17_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/96937ce05ccb4dce510c90e7c8edb250ff02b2b26b9fd74c010eb9da23d95c8e/Folio_Client_Redoxon_V2_Online-79_2400.jpg" data-mid="232904992" border="0" src="https://freight.cargo.site/w/1000/i/96937ce05ccb4dce510c90e7c8edb250ff02b2b26b9fd74c010eb9da23d95c8e/Folio_Client_Redoxon_V2_Online-79_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c96eb77c0c9b95163d2aec0a4066c116b02f9f585109241b81550c9c8c2f8116/Folio_Client_Redoxon_V1_Full_12_2400.jpg" data-mid="232893137" border="0" src="https://freight.cargo.site/w/1000/i/c96eb77c0c9b95163d2aec0a4066c116b02f9f585109241b81550c9c8c2f8116/Folio_Client_Redoxon_V1_Full_12_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0a0339167669d8ff8635c3feb2a0889f53d50cf26fcaf1df02646eda16b82f8d/Folio_Client_Redoxon_V2_Online-78_2400.jpg" data-mid="232904738" border="0" src="https://freight.cargo.site/w/1000/i/0a0339167669d8ff8635c3feb2a0889f53d50cf26fcaf1df02646eda16b82f8d/Folio_Client_Redoxon_V2_Online-78_2400.jpg" /> <img width="1200" height="1717" width_o="1200" height_o="1717" data-src="https://freight.cargo.site/t/original/i/7e739d1781a868c061b69b5e6e6f377721740cd831422463b326d5153f7d12c3/Redoxon_Kids_Rexi_1_Crop_1200.jpg" data-mid="232900175" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/7e739d1781a868c061b69b5e6e6f377721740cd831422463b326d5153f7d12c3/Redoxon_Kids_Rexi_1_Crop_1200.jpg" /> https://sophiegood.com/Bayer Sun, 28 Feb 2021 06:15:24 +0000 Sophie Good | Design & Direction https://sophiegood.com/Bayer Bayer+ Concept + Design Direction + Art Direction + Design+ Copywriting + Activation+ Workshops Agency: Landor As a global life sciences company, Bayer aims to find innovative solutions to the major challenges of our time through health and nutrition. With 150 years of heritage, Bayer had historically been an inward-focused, ‘science'-led brand, with functional but cold and composed communications. We helped them bring to life what mattered most, a focus on ‘Advancing Life' and the positive impact on people's lives that they strive for. The identity celebrates the rich and diverse world around us, the passion and understanding of its employees and the dynamic energy of the business. Photography went from posed and clinical, to motion-filled snapshots of people immersed in their lives and work. A vibrant palette, expressive typography, and new emphasis on brand persona helps present Bayer as more human; more confident in expressing its desire to push the status quo. <img width="4408" height="2479" width_o="4408" height_o="2479" data-src="https://freight.cargo.site/t/original/i/a01242041a354277dcda74f7fb3bb84a7ad04328b5648cf34ce9a42e2f771200/Folio_Client_Bayer_V1_Full_2.png" data-mid="100382176" border="0" alt="Bayer brandmark" data-caption="Bayer brandmark" src="https://freight.cargo.site/w/1000/i/a01242041a354277dcda74f7fb3bb84a7ad04328b5648cf34ce9a42e2f771200/Folio_Client_Bayer_V1_Full_2.png" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c87ec0a046681f896895c831dbe85ae7ae171a8d8eedbcf0a456259f7afdf4d9/Folio_Client_Bayer_V1_Online_13_2000.png" data-mid="100382185" border="0" src="https://freight.cargo.site/w/1000/i/c87ec0a046681f896895c831dbe85ae7ae171a8d8eedbcf0a456259f7afdf4d9/Folio_Client_Bayer_V1_Online_13_2000.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/97f227c941153bfc7af447738bb2ef2747f7fc190dce2cc51b5508c0254757b5/Folio_Client_Bayer_V1_Summary_2_2400.png" data-mid="100382168" border="0" src="https://freight.cargo.site/w/1000/i/97f227c941153bfc7af447738bb2ef2747f7fc190dce2cc51b5508c0254757b5/Folio_Client_Bayer_V1_Summary_2_2400.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bf0493d78e9ef53490157d931749ef18563f9d55e61067c87177d8cb2254e90d/Folio_Client_Bayer_V1_Summary_4_2400.png" data-mid="100382169" border="0" src="https://freight.cargo.site/w/1000/i/bf0493d78e9ef53490157d931749ef18563f9d55e61067c87177d8cb2254e90d/Folio_Client_Bayer_V1_Summary_4_2400.png" /><img width="2400" height="1337" width_o="2400" height_o="1337" data-src="https://freight.cargo.site/t/original/i/b8da388239a0ea2711e0048b028f84a9dac4cfc55adfed5059c57eb52207e8fb/Bay_Website1_2400.png" data-mid="100382175" border="0" src="https://freight.cargo.site/w/1000/i/b8da388239a0ea2711e0048b028f84a9dac4cfc55adfed5059c57eb52207e8fb/Bay_Website1_2400.png" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/629fd86042dc5113442a32d7d8825eaa53136ba464e397165bb496d59f4ef1da/Folio_Client_Bayer_V1_Online_2_2000.png" data-mid="100382178" border="0" src="https://freight.cargo.site/w/1000/i/629fd86042dc5113442a32d7d8825eaa53136ba464e397165bb496d59f4ef1da/Folio_Client_Bayer_V1_Online_2_2000.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3c89eb4e17d6b820c8e1323dcd9daa9656d938c0238f8aab65e4d47aab26e4c6/Folio_Client_Bayer_V1_Summary_8_2400.png" data-mid="100382172" border="0" src="https://freight.cargo.site/w/1000/i/3c89eb4e17d6b820c8e1323dcd9daa9656d938c0238f8aab65e4d47aab26e4c6/Folio_Client_Bayer_V1_Summary_8_2400.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d897711a2f9d8edf55a2455d1c7bfc86f17cc0ecfac73a5053812133ecaadab8/Folio_Client_Bayer_V1_Full_19_2400.png" data-mid="100382174" border="0" src="https://freight.cargo.site/w/1000/i/d897711a2f9d8edf55a2455d1c7bfc86f17cc0ecfac73a5053812133ecaadab8/Folio_Client_Bayer_V1_Full_19_2400.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/1c58c172d2f9e7bf238dec93f1d2f6ab070655146d1bafe29b6ed06e2c5bf82b/Folio_Client_Bayer_V1_Online_3_2000.png" data-mid="100382189" border="0" src="https://freight.cargo.site/w/1000/i/1c58c172d2f9e7bf238dec93f1d2f6ab070655146d1bafe29b6ed06e2c5bf82b/Folio_Client_Bayer_V1_Online_3_2000.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/1690b4cbb4e8b60efa68c985a78396506f6425db01b434e75ef766627d85601f/Folio_Client_Bayer_V1_Online_16_2000.png" data-mid="100382187" border="0" src="https://freight.cargo.site/w/1000/i/1690b4cbb4e8b60efa68c985a78396506f6425db01b434e75ef766627d85601f/Folio_Client_Bayer_V1_Online_16_2000.png" /> <img width="2000" height="817" width_o="2000" height_o="817" data-src="https://freight.cargo.site/t/original/i/462591537fb03305cffa5e654b2c3765ed9485fb3bea1ad65866c559c840abd7/Folio_Client_Bayer_V1_Online_15B_2000.png" data-mid="100382188" border="0" src="https://freight.cargo.site/w/1000/i/462591537fb03305cffa5e654b2c3765ed9485fb3bea1ad65866c559c840abd7/Folio_Client_Bayer_V1_Online_15B_2000.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/435c49ee404d009a12d440d2eecf5a8782974f88f79da156f69db9f18a6da57b/Flags_720_TrimmedB_800.gif" data-mid="100382171" border="0" src="https://freight.cargo.site/w/800/i/435c49ee404d009a12d440d2eecf5a8782974f88f79da156f69db9f18a6da57b/Flags_720_TrimmedB_800.gif" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c4c3601aa649f9eeebe826e8976aa49ace2c9c714f72ca6f08ec0f139c97fd6e/Folio_Client_Bayer_V1_Online_9_2000.png" data-mid="100382183" border="0" src="https://freight.cargo.site/w/1000/i/c4c3601aa649f9eeebe826e8976aa49ace2c9c714f72ca6f08ec0f139c97fd6e/Folio_Client_Bayer_V1_Online_9_2000.png" /> <img width="2000" height="615" width_o="2000" height_o="615" data-src="https://freight.cargo.site/t/original/i/7afcb59f9d56db16436b9a6c6449d2e830c1020bca433226f0f9e0eea6c54b5c/Folio_Client_Bayer_V1_Online_1B_2000.png" data-mid="100382177" border="0" src="https://freight.cargo.site/w/1000/i/7afcb59f9d56db16436b9a6c6449d2e830c1020bca433226f0f9e0eea6c54b5c/Folio_Client_Bayer_V1_Online_1B_2000.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/3d8baaf8d880001603c42d858c84be522b67319e3622cb4c17eeb102c5a48983/Folio_Client_Bayer_V1_Online_20_2000.png" data-mid="100382190" border="0" src="https://freight.cargo.site/w/1000/i/3d8baaf8d880001603c42d858c84be522b67319e3622cb4c17eeb102c5a48983/Folio_Client_Bayer_V1_Online_20_2000.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/3ce1ac33b9fcdf90be69c9fc47d46dd45b6841290024775620f6ec86d5cd6e41/Folio_Client_Bayer_V1_Online_19_2000.png" data-mid="100382186" border="0" src="https://freight.cargo.site/w/1000/i/3ce1ac33b9fcdf90be69c9fc47d46dd45b6841290024775620f6ec86d5cd6e41/Folio_Client_Bayer_V1_Online_19_2000.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/773e53fd31ab92803c87f023651ffd03c67f79a54e2179acafebc61fd00e63a4/Folio_Client_Bayer_V1_Online_21_2000.png" data-mid="100382191" border="0" src="https://freight.cargo.site/w/1000/i/773e53fd31ab92803c87f023651ffd03c67f79a54e2179acafebc61fd00e63a4/Folio_Client_Bayer_V1_Online_21_2000.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f833e7caa4a8f62a83d8b87dd2f0e5ed706360f23bdd3448692f7af99547fdc6/Folio_Client_Bayer_V1_Online_6_2000.png" data-mid="100382181" border="0" src="https://freight.cargo.site/w/1000/i/f833e7caa4a8f62a83d8b87dd2f0e5ed706360f23bdd3448692f7af99547fdc6/Folio_Client_Bayer_V1_Online_6_2000.png" /> https://sophiegood.com/Creo Thu, 30 Mar 2023 19:05:35 +0000 Sophie Good | Design & Direction https://sophiegood.com/Creo Creo + Concept+ Design Agency: Interbrand Creo is a community of investors dedicated to solving the climate crisis, working to invest $1 trillion into climate and sustainability solutions by 2025. Members benefit from Creo's knowledge, know-how and network, and the charity sought an identity that would help solidify a reputation for being the most credible, expert, active and committed climate investiment community. The creative concept drew on the energy of magnetic fields – showing the impact of Creo as a positive force for change. Shaping the climate investment practice by attracting talent and repelling the status quo. Creo are blazing the trail, directing the flow of capital towards irresistable sustainable opportunities. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7953892b3edbf6dd1751ba48c5cfdc85cac6d39de33b829069a3f0b0048092ad/Folio_Client_Creo_V1_Show_13_2400.jpg" data-mid="211070362" border="0" src="https://freight.cargo.site/w/1000/i/7953892b3edbf6dd1751ba48c5cfdc85cac6d39de33b829069a3f0b0048092ad/Folio_Client_Creo_V1_Show_13_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8573e4fa9f9845e2dc51fa03f6c7f72f39128239f9cf74892f4bdf2ebf735392/Folio_Client_Creo_V1_Show_1_2400.jpg" data-mid="211070350" border="0" src="https://freight.cargo.site/w/1000/i/8573e4fa9f9845e2dc51fa03f6c7f72f39128239f9cf74892f4bdf2ebf735392/Folio_Client_Creo_V1_Show_1_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/91d79da0036407ca538f38cd59b0d9dbd40b60a80f47757e348296f133e55ac2/Folio_Client_Creo_V1_Show_2_2400.jpg" data-mid="211070351" border="0" src="https://freight.cargo.site/w/1000/i/91d79da0036407ca538f38cd59b0d9dbd40b60a80f47757e348296f133e55ac2/Folio_Client_Creo_V1_Show_2_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/669395f1d2170a9191c188b91a247df13b6dc0e13237a00a6f6262ed78684ab6/Folio_Client_Creo_V1_Show_4_2400.jpg" data-mid="211070353" border="0" src="https://freight.cargo.site/w/1000/i/669395f1d2170a9191c188b91a247df13b6dc0e13237a00a6f6262ed78684ab6/Folio_Client_Creo_V1_Show_4_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/399a2929d06867290d572b4774cda7b2755bf29017e5e2229934052778413d99/Folio_Client_Creo_V1_Show_6_2400.jpg" data-mid="211070355" border="0" src="https://freight.cargo.site/w/1000/i/399a2929d06867290d572b4774cda7b2755bf29017e5e2229934052778413d99/Folio_Client_Creo_V1_Show_6_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ca7772af9bc10da49c6623fa36fa5cb1c409be138a0a6ae4910177db5268be17/Folio_Client_Creo_V1_Show_11_2400.jpg" data-mid="211070360" border="0" src="https://freight.cargo.site/w/1000/i/ca7772af9bc10da49c6623fa36fa5cb1c409be138a0a6ae4910177db5268be17/Folio_Client_Creo_V1_Show_11_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/60fb51125c0d1769b001d54a16d7278fe51bae46610ba828bf0f364f02e14c4e/Folio_Client_Creo_V1_Show_7_2400.jpg" data-mid="211070356" border="0" src="https://freight.cargo.site/w/1000/i/60fb51125c0d1769b001d54a16d7278fe51bae46610ba828bf0f364f02e14c4e/Folio_Client_Creo_V1_Show_7_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e153868662e5e6236c04e6867e78dea5a6e61b14a35f8beeff5715699b397b13/Folio_Client_Creo_V1_Show_5_2400.jpg" data-mid="211070354" border="0" src="https://freight.cargo.site/w/1000/i/e153868662e5e6236c04e6867e78dea5a6e61b14a35f8beeff5715699b397b13/Folio_Client_Creo_V1_Show_5_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/17d113528baef9bd6017dca4ecbbdd2e11efeb5be454526a02aa2f2202c76081/Folio_Client_Creo_V1_Show_8_2400.jpg" data-mid="211070357" border="0" src="https://freight.cargo.site/w/1000/i/17d113528baef9bd6017dca4ecbbdd2e11efeb5be454526a02aa2f2202c76081/Folio_Client_Creo_V1_Show_8_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/14daababc417f55d3d70e0575f674ee3f58f0364102b89e97553d1b9f571b539/Folio_Client_Creo_V1_Show_10_2400.jpg" data-mid="211070359" border="0" src="https://freight.cargo.site/w/1000/i/14daababc417f55d3d70e0575f674ee3f58f0364102b89e97553d1b9f571b539/Folio_Client_Creo_V1_Show_10_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4c20b4fd12a4732f40017c9c72da0b067fb818b5d94e5ff86f9e0f59019e4307/Folio_Client_Creo_V1_Show_9_2400.jpg" data-mid="211070358" border="0" src="https://freight.cargo.site/w/1000/i/4c20b4fd12a4732f40017c9c72da0b067fb818b5d94e5ff86f9e0f59019e4307/Folio_Client_Creo_V1_Show_9_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4052d182ea6ee128c0cfc1fd2fa3329e4d071f4495f7b4f2c6ff2c302537e5de/Folio_Client_Creo_V1_Show_3_2400.jpg" data-mid="211070352" border="0" src="https://freight.cargo.site/w/1000/i/4052d182ea6ee128c0cfc1fd2fa3329e4d071f4495f7b4f2c6ff2c302537e5de/Folio_Client_Creo_V1_Show_3_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b7d2cc0e4e4ae44a617b1f23a57b08e8dcc73d2404f58355bd48caeac569ff93/Folio_Client_Creo_V1_Show_12_2400.jpg" data-mid="211070361" border="0" src="https://freight.cargo.site/w/1000/i/b7d2cc0e4e4ae44a617b1f23a57b08e8dcc73d2404f58355bd48caeac569ff93/Folio_Client_Creo_V1_Show_12_2400.jpg" /> https://sophiegood.com/Intimawear-by-Bodyform Thu, 08 May 2025 16:01:21 +0000 Sophie Good | Design & Direction https://sophiegood.com/Intimawear-by-Bodyform Intimawear by Bodyform + Design Direction + Design+ Copywriting Agency: Interbrand with AMV BBDO NB. Photography has been borrowed for mockup purposes only Bodyform, now synonymous with tackling period taboos, had the same fearless attitude when launching into the wearables space. You can trust these pants to deal with whatever flows come their way. Interbrand elevated the packaging with boudoir cues to create distinction from the disposable products. AMV BBDO created a campaign that revels in the normal fluctuation of our biology – #LetYourBodyFlow. The agencies collaborated to ensure a powerful sub-brand launch. The system builds on the brand's distinctive assets in a more free-form way – real people exuding confidence are layered with beautifully messy fluids and liquefied typography. The brand celebrates the diversity of flows and the freedom of just being able to let your body do it's thing. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c81f3b43606540825e0b618ff78e2e0f232fc53b8770c59d059ead21d74cdde2/Folio_Client_Essity_V1_Summary_Hires_2_2400.jpg" data-mid="232968044" border="0" src="https://freight.cargo.site/w/1000/i/c81f3b43606540825e0b618ff78e2e0f232fc53b8770c59d059ead21d74cdde2/Folio_Client_Essity_V1_Summary_Hires_2_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/72fa2aa004adc7b61aee55ea530dd95db70075654a7da50cfc32dbd3f8c71e60/Folio_Client_Essity_V1_Summary_Hires_3_2400.jpg" data-mid="232968045" border="0" src="https://freight.cargo.site/w/1000/i/72fa2aa004adc7b61aee55ea530dd95db70075654a7da50cfc32dbd3f8c71e60/Folio_Client_Essity_V1_Summary_Hires_3_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1e5b905c2231e23a550a2faa72c303a7c9cb6036041c14804d5d957ce4ae7fc1/Folio_Client_Essity_V1_Summary_Hires_4_2400.jpg" data-mid="232968046" border="0" src="https://freight.cargo.site/w/1000/i/1e5b905c2231e23a550a2faa72c303a7c9cb6036041c14804d5d957ce4ae7fc1/Folio_Client_Essity_V1_Summary_Hires_4_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2055ac845186e13dfa5887325d840094df71ec6534c2ac6be5e400301ae3363d/Folio_Client_Essity_V1_Summary_Hires_5_2400.jpg" data-mid="232968047" border="0" src="https://freight.cargo.site/w/1000/i/2055ac845186e13dfa5887325d840094df71ec6534c2ac6be5e400301ae3363d/Folio_Client_Essity_V1_Summary_Hires_5_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ce1766a81bd016599527c7e65cb3e428274a5c9d8de9bb6cefdd3ee459119cae/Folio_Client_Essity_V1_Summary_Hires_6_2400.jpg" data-mid="232968048" border="0" src="https://freight.cargo.site/w/1000/i/ce1766a81bd016599527c7e65cb3e428274a5c9d8de9bb6cefdd3ee459119cae/Folio_Client_Essity_V1_Summary_Hires_6_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2302d2cfb7913a6237013ef768cfdfee602b225f286a8fb5e4db763f7a196c03/Folio_Client_Essity_V1_Summary_Hires_7_2400.jpg" data-mid="232968049" border="0" src="https://freight.cargo.site/w/1000/i/2302d2cfb7913a6237013ef768cfdfee602b225f286a8fb5e4db763f7a196c03/Folio_Client_Essity_V1_Summary_Hires_7_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d9f74b0521c0af05061510623b80a67a30063bd05dc6b97d78929a387731bfcc/Folio_Client_Essity_V1_Summary_Hires_8_2400.jpg" data-mid="232968050" border="0" src="https://freight.cargo.site/w/1000/i/d9f74b0521c0af05061510623b80a67a30063bd05dc6b97d78929a387731bfcc/Folio_Client_Essity_V1_Summary_Hires_8_2400.jpg" /> https://sophiegood.com/London-School-of-Innovation Thu, 11 Apr 2024 15:34:42 +0000 Sophie Good | Design & Direction https://sophiegood.com/London-School-of-Innovation London School of Innovation + Concept+ Design Direction + Design + AI Illustration + AI Motion Client: Geeks &nbsp; London School of Innovation, or LSI lies at the crossroads of innovation and education. Pioneering cutting-edge and AI-powered teaching methodologies, tools, and environments to inspire critical thinking and adaptability and empowering leaders for an AI-augmented future, LSI’s mission goes beyond academic achievement. The identity&nbsp; provides an adaptive framework with which to show the various aims of the institution. Bringing together bright minds, reframing complex issues, and combining diverse perspectives – all with a shared vision of creating a better world. <img width="2400" height="1084" width_o="2400" height_o="1084" data-src="https://freight.cargo.site/t/original/i/cd1a282902b36202018e23c3665b41f12833a8742c06aa19813ffd76c4369f67/LSI_Logos_Preview-1B_2400.png" data-mid="208828654" border="0" src="https://freight.cargo.site/w/1000/i/cd1a282902b36202018e23c3665b41f12833a8742c06aa19813ffd76c4369f67/LSI_Logos_Preview-1B_2400.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/09eb7a1327031268fa05d119ec81910a3821793893be39d90e479de67640759e/LSI_Abstract_Imagery.gif" data-mid="208835610" border="0" src="https://freight.cargo.site/w/1000/i/09eb7a1327031268fa05d119ec81910a3821793893be39d90e479de67640759e/LSI_Abstract_Imagery.gif" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3017a44cca01ac5c7ded21fd7703c44b1fdbbb944c3eeb5a2993e66a237b69b5/LSI_Layout_Square_1_1200.png" data-mid="208830305" border="0" src="https://freight.cargo.site/w/1000/i/3017a44cca01ac5c7ded21fd7703c44b1fdbbb944c3eeb5a2993e66a237b69b5/LSI_Layout_Square_1_1200.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/69d99c22293dc0feb2d728a0aa4ece163b2731fdeee663e8dc61e7876d42fd36/LSI_Layout_Square_2_1200.png" data-mid="208835698" border="0" src="https://freight.cargo.site/w/1000/i/69d99c22293dc0feb2d728a0aa4ece163b2731fdeee663e8dc61e7876d42fd36/LSI_Layout_Square_2_1200.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f480bddc14124761fcd9ecc07f9ec4fdc47f9dfdbb321d2ae65fc9943c983985/LSI_Layout_Square_3_1200.jpg" data-mid="208838622" border="0" src="https://freight.cargo.site/w/1000/i/f480bddc14124761fcd9ecc07f9ec4fdc47f9dfdbb321d2ae65fc9943c983985/LSI_Layout_Square_3_1200.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9e5e071a7350fdafba504e122e6e9814389a22e0acdd2ca19795b11b7923575e/LSI_Layout_Square_4_1200.png" data-mid="208836176" border="0" src="https://freight.cargo.site/w/1000/i/9e5e071a7350fdafba504e122e6e9814389a22e0acdd2ca19795b11b7923575e/LSI_Layout_Square_4_1200.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f23aa60ae6a065a1c22392b6a6d112fcd78bd4b0edfc3511cf2401e9c7202ce3/LSI_Macbook_Website_1A_2400.jpg" data-mid="208758604" border="0" src="https://freight.cargo.site/w/1000/i/f23aa60ae6a065a1c22392b6a6d112fcd78bd4b0edfc3511cf2401e9c7202ce3/LSI_Macbook_Website_1A_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c61d05869223f3f0e2e71ae52ebb03e6fb92eff99f4d80ed9b76c4053fff419a/LSI_Macbook_Website_1B_2400.jpg" data-mid="208758605" border="0" src="https://freight.cargo.site/w/1000/i/c61d05869223f3f0e2e71ae52ebb03e6fb92eff99f4d80ed9b76c4053fff419a/LSI_Macbook_Website_1B_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/63f7627779f4e68148b73cd0ee761246f68993d5f689194189e4f269d34bbbc0/LSI_Macbook_Website_1C_2400.jpg" data-mid="208758606" border="0" src="https://freight.cargo.site/w/1000/i/63f7627779f4e68148b73cd0ee761246f68993d5f689194189e4f269d34bbbc0/LSI_Macbook_Website_1C_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3e667ebbe6daa189d64bd02f588dcd3de670bdffba6658f8715f5e64855c1504/LSI_Macbook_Website_1D_2400.jpg" data-mid="208758607" border="0" src="https://freight.cargo.site/w/1000/i/3e667ebbe6daa189d64bd02f588dcd3de670bdffba6658f8715f5e64855c1504/LSI_Macbook_Website_1D_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5139fc6ac9663bdddad22ecef21bc35444722b6d7436810a76c4befd17cf2d2a/LSI_Macbook_Website_1E_2400.jpg" data-mid="208758608" border="0" src="https://freight.cargo.site/w/1000/i/5139fc6ac9663bdddad22ecef21bc35444722b6d7436810a76c4befd17cf2d2a/LSI_Macbook_Website_1E_2400.jpg" /> <img width="5000" height="2813" width_o="5000" height_o="2813" data-src="https://freight.cargo.site/t/original/i/3536dca89c5406f23b8e958494582d33f1f2863cbdeadab614281b6bff1a8bb2/LSI_Macbook_Website_1G_2400.jpg" data-mid="208758610" border="0" src="https://freight.cargo.site/w/1000/i/3536dca89c5406f23b8e958494582d33f1f2863cbdeadab614281b6bff1a8bb2/LSI_Macbook_Website_1G_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/472aaaae485b5acc10b5f0dd66194d11afacbc52e8676d0e5f9a495c7aefa753/LSI_Macbook_Website_1F_2400.jpg" data-mid="208758609" border="0" src="https://freight.cargo.site/w/1000/i/472aaaae485b5acc10b5f0dd66194d11afacbc52e8676d0e5f9a495c7aefa753/LSI_Macbook_Website_1F_2400.jpg" /> <img width="5000" height="2813" width_o="5000" height_o="2813" data-src="https://freight.cargo.site/t/original/i/3536dca89c5406f23b8e958494582d33f1f2863cbdeadab614281b6bff1a8bb2/LSI_Macbook_Website_1G_2400.jpg" data-mid="208758610" border="0" src="https://freight.cargo.site/w/1000/i/3536dca89c5406f23b8e958494582d33f1f2863cbdeadab614281b6bff1a8bb2/LSI_Macbook_Website_1G_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e8d656d90cdd111ff71e0e6be9449d767740c56f7ed2e8b860d0087e6329e2c7/LSI_Macbook_Website_1H_2400.jpg" data-mid="208758611" border="0" src="https://freight.cargo.site/w/1000/i/e8d656d90cdd111ff71e0e6be9449d767740c56f7ed2e8b860d0087e6329e2c7/LSI_Macbook_Website_1H_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f2d6074dab8170d1b172eaf68be85372eb39b98de78073ccc1d7f777a1949c7d/LSI_Macbook_Website_1I_2400.jpg" data-mid="208758612" border="0" src="https://freight.cargo.site/w/1000/i/f2d6074dab8170d1b172eaf68be85372eb39b98de78073ccc1d7f777a1949c7d/LSI_Macbook_Website_1I_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/eeb48e82e71707a7c5949a1f1ef9998a254c1376af85be3ba5b6c919843f0d79/LSI_Macbook_Website_1_2400.jpg" data-mid="208758603" border="0" src="https://freight.cargo.site/w/1000/i/eeb48e82e71707a7c5949a1f1ef9998a254c1376af85be3ba5b6c919843f0d79/LSI_Macbook_Website_1_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4586ed96e0771aa07fd951f303cccc7582ac303b09cd9d6e0cc0e995278b52b4/LSI_Macbook_Website_1J_2400.jpg" data-mid="208758613" border="0" src="https://freight.cargo.site/w/1000/i/4586ed96e0771aa07fd951f303cccc7582ac303b09cd9d6e0cc0e995278b52b4/LSI_Macbook_Website_1J_2400.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/77ddb8f77c7aaf77a6edebda917306d99594631b9c401a173fa7ff235b182050/LSI_Brochure_Standing_1_Sq_2400.jpg" data-mid="208832187" border="0" src="https://freight.cargo.site/w/1000/i/77ddb8f77c7aaf77a6edebda917306d99594631b9c401a173fa7ff235b182050/LSI_Brochure_Standing_1_Sq_2400.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c5a5995a5001b36482d2ae7bb433c58f9ddc76ff1a6d3cbf19e7262ce485d3a2/LSI_Stories_1_2400.jpg" data-mid="208774847" border="0" src="https://freight.cargo.site/w/1000/i/c5a5995a5001b36482d2ae7bb433c58f9ddc76ff1a6d3cbf19e7262ce485d3a2/LSI_Stories_1_2400.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c83d00bf0d74f7b1d3777af6f132aa3e6d2ad72ec0da7fbde98008890ac46aa7/LSI_Tote_Bag_1_2400.jpg" data-mid="208775092" border="0" src="https://freight.cargo.site/w/1000/i/c83d00bf0d74f7b1d3777af6f132aa3e6d2ad72ec0da7fbde98008890ac46aa7/LSI_Tote_Bag_1_2400.jpg" /> <img width="1200" height="716" width_o="1200" height_o="716" data-src="https://freight.cargo.site/t/original/i/81dbb3d65201f37280100c37f6e9a5adddcff1ff407ac8b803391f15113933cb/LSI_Type_Example_1_1200.png" data-mid="208775085" border="0" src="https://freight.cargo.site/w/1000/i/81dbb3d65201f37280100c37f6e9a5adddcff1ff407ac8b803391f15113933cb/LSI_Type_Example_1_1200.png" /> <img width="2400" height="1948" width_o="2400" height_o="1948" data-src="https://freight.cargo.site/t/original/i/151509158109d72bff0583686f0fb4354be4875ab5fe4b7fd33d320364f47e61/LSI_Brochure_Triple_1_2400.jpg" data-mid="208775443" border="0" src="https://freight.cargo.site/w/1000/i/151509158109d72bff0583686f0fb4354be4875ab5fe4b7fd33d320364f47e61/LSI_Brochure_Triple_1_2400.jpg" /> <img width="502" height="502" width_o="502" height_o="502" data-src="https://freight.cargo.site/t/original/i/d4b7abd3f5566f6588bb4a8f240294993cbb2dd62749f58bfde8ffae19f5df9b/LSI-Website-video-1X1.gif" data-mid="208806081" border="0" src="https://freight.cargo.site/w/502/i/d4b7abd3f5566f6588bb4a8f240294993cbb2dd62749f58bfde8ffae19f5df9b/LSI-Website-video-1X1.gif" /> <img width="2400" height="1599" width_o="2400" height_o="1599" data-src="https://freight.cargo.site/t/original/i/3a42876867bfdf11bd42eba687d1d3cb5ec2ee3be31811000e80287c6d722870/LSI_Pole_Sign_1_2400.jpg" data-mid="208830555" border="0" src="https://freight.cargo.site/w/1000/i/3a42876867bfdf11bd42eba687d1d3cb5ec2ee3be31811000e80287c6d722870/LSI_Pole_Sign_1_2400.jpg" /> <img width="2400" height="737" width_o="2400" height_o="737" data-src="https://freight.cargo.site/t/original/i/ac6bb6de1099a551f2279c452b49cec927dd87b7d2259e83b973faebbf356709/LSI_WhiteLayouts_1_2400.jpg" data-mid="208838450" border="0" src="https://freight.cargo.site/w/1000/i/ac6bb6de1099a551f2279c452b49cec927dd87b7d2259e83b973faebbf356709/LSI_WhiteLayouts_1_2400.jpg" /><img width="2400" height="1585" width_o="2400" height_o="1585" data-src="https://freight.cargo.site/t/original/i/9caa23b95b235e3efcc406bf36d3a80bbc67db3fac5c6bb8ea2e56104198a9a1/LSI_Poster_Hanging_2_2400.jpg" data-mid="208838589" border="0" src="https://freight.cargo.site/w/1000/i/9caa23b95b235e3efcc406bf36d3a80bbc67db3fac5c6bb8ea2e56104198a9a1/LSI_Poster_Hanging_2_2400.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/2b128335ae38f6a09c52c570e8598d2e48f67dcdb9c9d5c0b0f0883cd176595e/LSI_Bluetooth_Key_PalePink_2400.jpg" data-mid="208776339" border="0" src="https://freight.cargo.site/w/1000/i/2b128335ae38f6a09c52c570e8598d2e48f67dcdb9c9d5c0b0f0883cd176595e/LSI_Bluetooth_Key_PalePink_2400.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a513476cbde2237f31dc853b744a9559feb25241f21d67023819fc5b3e683a0b/LSI_Layout_Square_7_1200.png" data-mid="208839489" border="0" src="https://freight.cargo.site/w/1000/i/a513476cbde2237f31dc853b744a9559feb25241f21d67023819fc5b3e683a0b/LSI_Layout_Square_7_1200.png" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/cd6e9417d08395dec1d61edee4c2a7a4679a997509d46229bfe1f1b097c5ef02/LSI_iPhone_Story_1_2400.jpg" data-mid="208839276" border="0" src="https://freight.cargo.site/w/1000/i/cd6e9417d08395dec1d61edee4c2a7a4679a997509d46229bfe1f1b097c5ef02/LSI_iPhone_Story_1_2400.jpg" /> <img width="2400" height="1771" width_o="2400" height_o="1771" data-src="https://freight.cargo.site/t/original/i/caa5cd8c37f7ddcf7319a82f6ef0f2c1977932fc599d4007929be6e3f5db6f49/LSI_iPad_Podcast_1_Pink_2400.jpg" data-mid="208831671" border="0" src="https://freight.cargo.site/w/1000/i/caa5cd8c37f7ddcf7319a82f6ef0f2c1977932fc599d4007929be6e3f5db6f49/LSI_iPad_Podcast_1_Pink_2400.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/3d5b9a99285eb876c707639f8da32e7208d6736730ab010200d44f610c42e079/LSI_Sign_Concrete_1c_2400.jpg" data-mid="208839382" border="0" src="https://freight.cargo.site/w/1000/i/3d5b9a99285eb876c707639f8da32e7208d6736730ab010200d44f610c42e079/LSI_Sign_Concrete_1c_2400.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/fdf0b6f7abe6d9f1b4e6971ef4fee38878329ed436a9f05be85243d9238a3756/LSI_Layout_Square_6_1200.jpg" data-mid="208839252" border="0" src="https://freight.cargo.site/w/1000/i/fdf0b6f7abe6d9f1b4e6971ef4fee38878329ed436a9f05be85243d9238a3756/LSI_Layout_Square_6_1200.jpg" /> https://sophiegood.com/60-years-of-Iberogast Thu, 08 May 2025 19:32:19 +0000 Sophie Good | Design & Direction https://sophiegood.com/60-years-of-Iberogast 60 Years of Iberogast + Concept + Design Direction+ Design Agency: Interbrand Augmented Reality: Zappar Iberogast, a staple of the German medicine cabinet, harnesses the power of herbs to relieve various digestive symptoms. For 60 years, the product has been the unsung hero of so many important moments for people all over the world. Settling the butterflies before a big day; soothing the stomach after a big family dinner. This campaign shines the spotlight on all the many fond memories that Iberogast has helped create in the past, and celebrates the brand’s continued impact today. Delivered in both English and German, the campaign came to life through an emotive film, an interactive augmented reality experience around the pack, and a heartfelt internal installation that invited employees to share their own stories of when Iberogast saved the moment. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/660ec7a613c4ecfd667a5b6c7aa25bf3a854f41a399d6284de69c703c14a760d/Folio_Client_Iberogast_60yrs_V2_Online-4_2400.jpg" data-mid="232992950" border="0" src="https://freight.cargo.site/w/1000/i/660ec7a613c4ecfd667a5b6c7aa25bf3a854f41a399d6284de69c703c14a760d/Folio_Client_Iberogast_60yrs_V2_Online-4_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/69eaf0e219d4319f2b1eb14103c741b47631c0f16a91f0347c47c1440ae49b8f/Folio_Client_Iberogast_60yrs_V2_Online-25_2400.jpg" data-mid="232992925" border="0" src="https://freight.cargo.site/w/1000/i/69eaf0e219d4319f2b1eb14103c741b47631c0f16a91f0347c47c1440ae49b8f/Folio_Client_Iberogast_60yrs_V2_Online-25_2400.jpg" /> <img width="2400" height="2700" width_o="2400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/47dcea145d5a4ab45debc0d2a4101985d9944ac1ba081d5e775c43914640eea3/60yr_POS_Card_1_8x9_2400.jpg" data-mid="232993592" border="0" src="https://freight.cargo.site/w/1000/i/47dcea145d5a4ab45debc0d2a4101985d9944ac1ba081d5e775c43914640eea3/60yr_POS_Card_1_8x9_2400.jpg" /> <img width="2400" height="2700" width_o="2400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/95d672a98141bffc86bd51f64ee63cd5d02ecada44d6cb816409f06f36e199c1/Iconic_Ibero_Plantable-Sprout-pencil-Sgl_8x9_2400.jpg" data-mid="232993637" border="0" src="https://freight.cargo.site/w/1000/i/95d672a98141bffc86bd51f64ee63cd5d02ecada44d6cb816409f06f36e199c1/Iconic_Ibero_Plantable-Sprout-pencil-Sgl_8x9_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a834710f0e7eb7c941a443b8b6cb4da543ca0d3211e0833aaa8719b85069c4e9/Ibero_60yr_CaseStudy_Visuals_1440x720_SG_V2-19_2400.jpg" data-mid="232995159" border="0" src="https://freight.cargo.site/w/1000/i/a834710f0e7eb7c941a443b8b6cb4da543ca0d3211e0833aaa8719b85069c4e9/Ibero_60yr_CaseStudy_Visuals_1440x720_SG_V2-19_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a3587e0d277ff1b68e7f418b4a1a686cddaba178771618570de3dae6133bd998/Folio_Client_Iberogast_60yrs_V2_Online-20_2400.jpg" data-mid="232992961" border="0" src="https://freight.cargo.site/w/1000/i/a3587e0d277ff1b68e7f418b4a1a686cddaba178771618570de3dae6133bd998/Folio_Client_Iberogast_60yrs_V2_Online-20_2400.jpg" /> <img width="1200" height="1350" width_o="1200" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7b3969988803718661e1cc196f89fe444fdf699d4ac90aa92b601dd3ffb66f8c/Ibero_60yr_CaseStudy_Visuals_1440x720_SG_V2-14_8x9_1200.jpg" data-mid="232995157" border="0" src="https://freight.cargo.site/w/1000/i/7b3969988803718661e1cc196f89fe444fdf699d4ac90aa92b601dd3ffb66f8c/Ibero_60yr_CaseStudy_Visuals_1440x720_SG_V2-14_8x9_1200.jpg" /> <img width="1200" height="1350" width_o="1200" height_o="1350" data-src="https://freight.cargo.site/t/original/i/91fbaf461c0825decb6dc0992bbc14ddb8cccdb7b943810ef10cda4b4d9fc3d6/Ibero_60yr_CaseStudy_Visuals_1440x720_SG_V2-36_8x9_1200.jpg" data-mid="232995161" border="0" src="https://freight.cargo.site/w/1000/i/91fbaf461c0825decb6dc0992bbc14ddb8cccdb7b943810ef10cda4b4d9fc3d6/Ibero_60yr_CaseStudy_Visuals_1440x720_SG_V2-36_8x9_1200.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b91c6d1e223022b9ff986563d8e0354ff5db790ec29d443f6ec427e157e7e6dd/Folio_Client_Iberogast_60yrs_V2_Online-19_2400.jpg" data-mid="232993023" border="0" src="https://freight.cargo.site/w/1000/i/b91c6d1e223022b9ff986563d8e0354ff5db790ec29d443f6ec427e157e7e6dd/Folio_Client_Iberogast_60yrs_V2_Online-19_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6f630a4670c675b1c609898913ca0a2e838a984ea1ba013b8ff9ce8dff5af98f/Folio_Client_Iberogast_60yrs_V2_Online-9_2400.jpg" data-mid="232994294" border="0" src="https://freight.cargo.site/w/1000/i/6f630a4670c675b1c609898913ca0a2e838a984ea1ba013b8ff9ce8dff5af98f/Folio_Client_Iberogast_60yrs_V2_Online-9_2400.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c558e7a464d87b525c59fc65c94d82ae8c4bcc5fd5044d98fd22f5147e47b0a0/_Folio_Client_Iberogast_60yrs_V1_Show_Hires-11_2400.jpg" data-mid="232993568" border="0" src="https://freight.cargo.site/w/1000/i/c558e7a464d87b525c59fc65c94d82ae8c4bcc5fd5044d98fd22f5147e47b0a0/_Folio_Client_Iberogast_60yrs_V1_Show_Hires-11_2400.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ef5f9777e215c18b9ee87f69dfb86e4c34f765e011b4ab401e14c3b80d9287c4/60yr_Context_PPT_1_16x9_2400.jpg" data-mid="232994640" border="0" src="https://freight.cargo.site/w/1000/i/ef5f9777e215c18b9ee87f69dfb86e4c34f765e011b4ab401e14c3b80d9287c4/60yr_Context_PPT_1_16x9_2400.jpg" /><img width="2400" height="1612" width_o="2400" height_o="1612" data-src="https://freight.cargo.site/t/original/i/996aa8601f347306cdea836a80f6b0319497648f9eddca878c1c0e3374f26ce8/60yr_Bags_1_2400.jpg" data-mid="232994639" border="0" src="https://freight.cargo.site/w/1000/i/996aa8601f347306cdea836a80f6b0319497648f9eddca878c1c0e3374f26ce8/60yr_Bags_1_2400.jpg" /> <img width="1200" height="1350" width_o="1200" height_o="1350" data-src="https://freight.cargo.site/t/original/i/265533d506dbfe2a70887830cbab69f21a34c9dfdd6da1917b7706828a4b5b04/Atrium_Visual_HighView_V6_LR-MG_V2_8x9_1200.jpg" data-mid="232994409" border="0" src="https://freight.cargo.site/w/1000/i/265533d506dbfe2a70887830cbab69f21a34c9dfdd6da1917b7706828a4b5b04/Atrium_Visual_HighView_V6_LR-MG_V2_8x9_1200.jpg" /> <img width="2400" height="2700" width_o="2400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/97e73e09448a3685ef9f9d3ce7cefbd280cdcb427873ac823283a15f8ba68cef/Iberogast-Fotobox-FINAL_8x9_2400.jpg" data-mid="232993987" border="0" src="https://freight.cargo.site/w/1000/i/97e73e09448a3685ef9f9d3ce7cefbd280cdcb427873ac823283a15f8ba68cef/Iberogast-Fotobox-FINAL_8x9_2400.jpg" /> <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6bee534a072b7673fff8ce29ca5d0a7a54985dc8fec390e674cc8d6336a7127c/60yr_Toolkit_Multi_1_2400.jpg" data-mid="232994757" border="0" src="https://freight.cargo.site/w/1000/i/6bee534a072b7673fff8ce29ca5d0a7a54985dc8fec390e674cc8d6336a7127c/60yr_Toolkit_Multi_1_2400.jpg" />